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NEWSRecently, in order to thoroughly implement the "Guiding Opinions of the General Office of the State Council on Accelerating the Development of the Fitness and Leisure Industry" (Guo Ban Fa [2016] No. 77) and the "General Office of the State Council on Further Expanding the Consumption of Tourism, Culture, Sports, Physical Education and Elder Education" (State Council issued [2016] No. 85), on December 22, the National Tourism Administration and the State Sports General Administration jointly issued the "Guiding Opinions on Vigorously Developing Sports Tourism" (hereinafter referred to as "Opinions") to deploy sports tourism development.
"Opinions" pointed out that sports is an important resource for the development of tourism industry. Tourism is an important driving force for promoting sports industry. Sports tourism is an emerging form of tourism industry and sports industry. It is based on sports and plays on the spot. Participate in the experience and visit as the main form to meet the purpose of health entertainment, tourism and leisure, and provide a series of economic activities related to products and services to the public, including fitness and leisure, competition performance, equipment manufacturing, facilities construction and other formats; vigorously develop sports Tourism is of great significance for enriching the tourism product system, expanding the tourism consumption space, promoting the deep integration of the national fitness and the health of the whole people, promoting the quality and efficiency of the sports industry, cultivating new kinetic energy for economic development, and expanding the new space for economic development.
The "Opinions" clearly stated that by 2020, 100 important sports tourism destinations will be built nationwide, 100 national sports tourism demonstration bases will be built, 100 sports tourism boutique events will be launched, and 100 sports tourism boutique routes will be built. To cultivate 100 sports tourism enterprises and well-known brands with high reputation and market competitiveness, the total number of sports tourism reached 1 billion, accounting for 15% of the total number of tourists, and the total consumption of sports tourism exceeded 1 trillion yuan. The sports tourism infrastructure and supporting service facilities have been continuously improved, the development environment has been further optimized, and a sports tourism industry system and product system with reasonable structure, complete categories and complete functions have been basically formed.
The "Opinions" proposes to accelerate the development of sports tourism.
First, we must lead the development of fitness and leisure tourism.
Second, we must cultivate the event tourism market.
Third, we must cultivate the main body of the sports tourism market.
Fourth, we must improve the level of sports tourism equipment manufacturing.
Fifth, we must strengthen the construction of public service facilities for sports tourism.
The "Opinions" stress that we must improve and safeguard the sports tourism.
First, we must improve the working mechanism.
Second, we must increase policy support.
Third, we must improve the investment and financing mechanism.
Fourth, we must increase publicity and promotion.
Fifth, we must regulate the market order.
The sixth is to establish a talent training system.
The following is the full text of the Opinions
Guidance on vigorously developing sports tourism
Traveler [2016]172
Tourism Development Committee (Bureau) and Sports Bureau of all provinces, autonomous regions and municipalities directly under the Central Government:
Sports tourism is a new form of industry in which the tourism industry and the sports industry are deeply integrated. It is based on sports, with the main form of on-site viewing, participation experience and visits to meet the needs of health entertainment, tourism and leisure. A series of economic activities of products and services, involving fitness and leisure, competition performance, equipment manufacturing, facilities construction and other formats. In order to thoroughly implement the "Guiding Opinions of the General Office of the State Council on Accelerating the Development of the Fitness and Leisure Industry" (Guo Dang Fa [2016] No. 77) and the "Opinions of the General Office of the State Council on Further Expanding Consumption in the Field of Tourism, Culture, Sports, Physical Education and Elder Education" ( Guo Banfa [2016] No. 85), vigorously develop sports tourism, and now put forward the following opinions.
First, fully understand the importance of vigorously developing sports tourism
Sports is an important resource for the development of the tourism industry, and tourism is an important driving force for the promotion of the sports industry. Vigorously developing sports tourism is an inevitable requirement for enriching the tourism product system, expanding the tourism consumption space, and promoting the transformation and upgrading of the tourism industry. It is an inevitable choice for revitalizing sports resources, realizing the deep integration of national fitness and universal health, and promoting the quality and efficiency of the sports industry. It is of great significance to cultivate new kinetic energy for economic development and expand new space for economic development.
At present, China has entered a stage of decisive victory in building a well-off society in an all-round way. The people's diversified sports and tourism and leisure needs are growing. Sports tourism has become an important lifestyle. Industrial development has formed a certain market scale and achieved certain economic benefits. Social benefits. However, the problems of insufficient overall supply of sports tourism, single product structure, lagging infrastructure construction, and unsatisfactory institutional mechanisms are still outstanding. It is necessary for the tourism department and the sports department to strengthen cooperation, innovate working methods, form work synergies, fully mobilize the enthusiasm of all aspects of society, accelerate the cultivation of sports tourism consumer market, continuously optimize the sports tourism supply system, and continuously improve sports tourism in the tourism industry and sports industry. The proportion of sports tourism plays an important role in “stable growth, reform, restructuring, and benefiting the people”.
二、total requirements
(1) Guiding ideology
Fully implement the spirit of the Party's 18th and 18th Central, 4th, 5th and 6th Plenary Sessions, adhere to the "four comprehensive" strategic layout, and firmly establish innovation, coordination and greenness in accordance with the decision-making arrangements of the Party Central Committee and the State Council. The concept of open, shared development, fully exploit and give play to the advantages of China's sports tourism resources, promote the deep integration of tourism and sports, cultivate and strengthen the cluster of sports tourism enterprises, build China's sports tourism industry system and brand, and cultivate sports tourism into the national economy. The new growth point will continue to meet the multi-level diversified fitness and tourism and leisure needs of the people, and make greater contributions to the comprehensive construction of a well-off society and “healthy China”.
Basic principles
- Market-led, government support. Give full play to the decisive role of the market in resource allocation, increase government support, stimulate social vitality and corporate motivation, and establish and improve the sports tourism industry system.
—— Consumption leads and cultivates the main body. In order to meet the growing demand for sports tourism and leisure of the people, we will cultivate and strengthen the main body of sports tourism enterprises, accelerate the supply-side reform of sports tourism, continuously improve the supporting facilities for sports tourism, and improve the level of sports tourism services.
——Strengthen the characteristics and build the brand. Develop sports tourism products and projects with regional characteristics and industrial characteristics, increase sports tourism promotion and market development, build sports tourism brands, and expand the influence and popularity of China's sports tourism in the world.
-- Strengthen supervision and standardize development. Strengthen the management and supervision of the sports tourism market, and promote the standardization and specialization of sports tourism services. Strengthen international cooperation and exchanges, learn the concepts and methods of international advanced sports tourism, and improve the modernization, specialization and internationalization of sports tourism services in China.
（三）Development goals
The sports tourism infrastructure and supporting service facilities have been continuously improved, the development environment has been further optimized, and a sports tourism industry system and product system with reasonable structure, complete categories and complete functions have been basically formed. By 2020, 100 important sports tourism destinations will be built nationwide, 100 national sports tourism demonstration bases will be built, 100 sports tourism boutique events will be launched, 100 sports tourism boutique routes will be built, and 100 sports will be cultivated. The high-profile and market-competitive sports tourism enterprises and well-known brands, the total number of sports tourism reached 1 billion, accounting for 15% of the total number of tourists, and the total consumption of sports tourism exceeded 1 trillion yuan.
三、the key tasks
(1) Leading the development of fitness and leisure tourism.
Taking the outdoor sports tourism with mass foundation and market development as a breakthrough, we will focus on the development of sports tourism new products and new business forms such as snow sports tourism, mountain outdoor tourism, water sports tourism, automobile and motorcycle tourism, aviation sports tourism, health Qigong health tourism. .
Strengthen the integration and development of sports tourism and culture, education, health, pension, agriculture, water conservancy, forestry, general aviation and other industries, and cultivate a number of composite and characteristic sports tourism products.
Improve the spatial layout, give priority to the development of sports tourism in key areas, and create a number of sports tourism destinations with important influence.
Strengthen the demonstration and lead, start from the construction of facilities and service standards, formulate standards for sports tourism demonstration bases, and plan to build a number of “national-level sports tourism demonstration bases”.
Nurturing a group of national-level tourist resorts and boutique tourist attractions featuring sports.
