Tourism Development Committee (Bureau) and Sports Bureau of all provinces, autonomous regions and municipalities directly under the Central Government:

Sports tourism is a new form of industry in which the tourism industry and the sports industry are deeply integrated. It is based on sports, with the main form of on-site viewing, participation experience and visits to meet the needs of health entertainment, tourism and leisure. A series of economic activities of products and services, involving fitness and leisure, competition performance, equipment manufacturing, facilities construction and other formats. In order to thoroughly implement the "Guiding Opinions of the General Office of the State Council on Accelerating the Development of the Fitness and Leisure Industry" (Guo Dang Fa [2016] No. 77) and the "Opinions of the General Office of the State Council on Further Expanding Consumption in the Field of Tourism, Culture, Sports, Physical Education and Elder Education" ( Guo Banfa [2016] No. 85), vigorously develop sports tourism, and now put forward the following opinions.

First, fully understand the importance of vigorously developing sports tourism

Sports is an important resource for the development of the tourism industry, and tourism is an important driving force for the promotion of the sports industry. Vigorously developing sports tourism is an inevitable requirement for enriching the tourism product system, expanding the tourism consumption space, and promoting the transformation and upgrading of the tourism industry. It is an inevitable choice for revitalizing sports resources, realizing the deep integration of national fitness and universal health, and promoting the quality and efficiency of the sports industry. It is of great significance to cultivate new kinetic energy for economic development and expand new space for economic development.

At present, China has entered a stage of decisive victory in building a well-off society in an all-round way. The people's diversified sports and tourism and leisure needs are growing. Sports tourism has become an important lifestyle. Industrial development has formed a certain market scale and achieved certain economic benefits. Social benefits. However, the problems of insufficient overall supply of sports tourism, single product structure, lagging infrastructure construction, and unsatisfactory institutional mechanisms are still outstanding. It is necessary for the tourism department and the sports department to strengthen cooperation, innovate working methods, form work synergies, fully mobilize the enthusiasm of all aspects of society, accelerate the cultivation of sports tourism consumer market, continuously optimize the sports tourism supply system, and continuously improve sports tourism in the tourism industry and sports industry. The proportion of sports tourism plays an important role in “stable growth, reform, restructuring, and benefiting the people”.

Second, the overall requirements

(1) Guiding ideology

Fully implement the spirit of the Party's 18th and 18th Central, 4th, 5th and 6th Plenary Sessions, adhere to the "four comprehensive" strategic layout, and firmly establish innovation, coordination and greenness in accordance with the decision-making arrangements of the Party Central Committee and the State Council. The concept of open, shared development, fully exploit and give play to the advantages of China's sports tourism resources, promote the deep integration of tourism and sports, cultivate and strengthen the cluster of sports tourism enterprises, build China's sports tourism industry system and brand, and cultivate sports tourism into the national economy. The new growth point will continue to meet the multi-level diversified fitness and tourism and leisure needs of the people, and make greater contributions to the comprehensive construction of a well-off society and “healthy China”.

(2) Basic principles

- Market-led, government support. Give full play to the decisive role of the market in resource allocation, increase government support, stimulate social vitality and corporate motivation, and establish and improve the sports tourism industry system.

—— Consumption leads and cultivates the main body. In order to meet the growing demand for sports tourism and leisure of the people, we will cultivate and strengthen the main body of sports tourism enterprises, accelerate the supply-side reform of sports tourism, continuously improve the supporting facilities for sports tourism, and improve the level of sports tourism services.

——Strengthen the characteristics and build the brand. Develop sports tourism products and projects with regional characteristics and industrial characteristics, increase sports tourism promotion and market development, build sports tourism brands, and expand the influence and popularity of China's sports tourism in the world.

-- Strengthen supervision and standardize development. Strengthen the management and supervision of the sports tourism market, and promote the standardization and specialization of sports tourism services. Strengthen international cooperation and exchanges, learn the concepts and methods of international advanced sports tourism, and improve the modernization, specialization and internationalization of sports tourism services in China.

(3) Development goals

The sports tourism infrastructure and supporting service facilities have been continuously improved, the development environment has been further optimized, and a sports tourism industry system and product system with reasonable structure, complete categories and complete functions have been basically formed. By 2020, 100 important sports tourism destinations will be built nationwide, 100 national sports tourism demonstration bases will be built, 100 sports tourism boutique events will be launched, 100 sports tourism boutique routes will be built, and 100 sports will be cultivated. The high-profile and market-competitive sports tourism enterprises and well-known brands, the total number of sports tourism reached 1 billion, accounting for 15% of the total number of tourists, and the total consumption of sports tourism exceeded 1 trillion yuan.

Third, the key tasks

(1) Leading the development of fitness and leisure tourism. Taking the outdoor sports tourism with mass foundation and market development as a breakthrough, we will focus on the development of sports tourism new products and new business forms such as snow sports tourism, mountain outdoor tourism, water sports tourism, automobile and motorcycle tourism, aviation sports tourism, health Qigong health tourism. . Strengthen the integration and development of sports tourism and culture, education, health, pension, agriculture, water conservancy, forestry, general aviation and other industries, and cultivate a number of composite and characteristic sports tourism products. Improve the spatial layout, give priority to the development of sports tourism in key areas, and create a number of sports tourism destinations with important influence. Strengthen the demonstration and lead, start from the construction of facilities and service standards, formulate standards for sports tourism demonstration bases, and plan to build a number of “national-level sports tourism demonstration bases”. Nurturing a group of national-level tourist resorts and boutique tourist attractions featuring sports. Actively promote various sports facilities and sports training bases to provide sports tourism services. Encourage enterprises to integrate resources, highlight characteristics, and build sports-themed hotels.

(2) Cultivate the event tourism market. Support all kinds of sports events at all levels, enrich the supply of event activities, build the brand of event activities, revitalize the stadium facilities, upgrade the level of supporting services, and focus on the development of professional sports with high degree of marketization such as football, basketball, volleyball, table tennis and badminton. Event and skiing, marathon, bicycle, mountain outdoor, martial arts and other market-based mass sports events, promote the close integration of sports events and tourism activities. Guide tourism enterprises to promote sports event tourism, and encourage travel agencies to design and develop sports tourism specialty products and boutique routes in conjunction with domestic sports events. Support the development of traditional sports activities with local characteristics and national customs characteristics, promote the combination of special sports activities with the design and development of regional tourism projects, the inheritance of sports culture protection and the poverty alleviation of sports tourism in ethnic areas, and create sports tourism activities with regional and ethnic characteristics. The “National Key Sports Tourism Festival Directory” was launched in phases and in batches.

(3) Cultivating the main body of the sports tourism market. Support special sports tourism enterprises and encourage the development of professional sports tourism operators. Promote superior sports tourism enterprises to implement cross-regional, cross-industry, and cross-ownership mergers and acquisitions to create cross-border integration of industrial groups and industry alliances. Support sports tourism enterprises with independent intellectual property rights and national brands to become bigger and stronger. Accelerate the pace of “bringing in and going out” and cultivating key sports tourism enterprises. Encourage the use of venue facilities, professional talents to set up sports tourism enterprises, and develop sports tourism business. Promote chain, joint and group management, and realize the scale, group and network development of sports tourism enterprises. Under the premise of legal compliance, we encourage the establishment of individual sports tourism organizations and groups, guide the standardized, orderly and healthy development of various sports clubs, and cultivate a group of sports tourism enterprises and well-known brands with high reputation and market competitiveness. Strengthen the construction of sports tourism industry associations and build communication channels between government and enterprises.

(4) Improve the manufacturing level of sports tourism equipment. Encourage enterprises to strengthen their independent research and development design capabilities, and continuously improve the construction quality to meet the needs of mass sports tourism consumption. Focus on outdoor sports such as snow sports, mountain outdoor, water sports, automobile and motorcycle sports, aviation sports, etc., and focus on developing market demand. Large, adaptable sports tourism, fitness and leisure equipment. Encourage the development of cruise ships, yachts, motor homes and other supporting materials, equipment and parts manufacturing, and form a relatively complete supporting industrial system. Deepen the research on standards and standards related to sports tourism equipment, and further improve and perfect the standard system for design and construction. Optimize the industrial layout, support domestic superior enterprises to carry out domestic and foreign mergers and acquisitions and joint ventures, enhance industrial concentration, encourage and guide local development of a number of national sports tourism industry clusters based on equipment manufacturing. Encourage equipment and equipment manufacturing enterprises to extend their development to the service industry, and cultivate a group of independent sports tourism brands and backbone enterprises.

(5) Strengthening the construction of public service facilities for sports tourism. The construction of the sports industry and the tourism industry infrastructure should be tilted towards sports tourism, and the local governments should increase their investment in sports tourism public service facilities. Encourage all localities to combine sports tourism with citizen leisure, and build a number of recreational green roads, bicycle lanes, hiking trails and other sports tourism public facilities. Encourage and guide tourist attractions, tourist resorts, and rural tourist areas to build special fitness and leisure facilities with emphasis on ice and snow parks, mountain outdoor camps, self-driving caravan camps, sports boat terminals, and aviation flight camps. Accelerate the construction of public service facilities such as tourist distribution centers, public toilets, signage signs, and parking lots in sports tourism areas. Promote the construction of sports tourism public service platform, make full use of tourism consulting, distribution and other systems to provide information consultation, route design, traffic distribution, event booking and other services for sports tourism projects. Actively promote sports travel insurance.

Fourth, safeguard measures

(1) Improve the working mechanism. Establish a close working mechanism for the tourism department and the sports department, strengthen leadership over sports tourism, coordinate and formulate relevant policies on promoting the development of sports tourism, and strive for relevant project funding support, research and deployment of major activities and work measures. Tourism and sports departments at all levels should establish corresponding working mechanisms, strengthen cooperation, and jointly promote the sustainable and healthy development of the sports tourism industry. Standardize the construction standards for recreational greenways, bicycle lanes, hiking trails and related camps, terminals, etc., and explore the establishment of sports tourism statistics system and industry monitoring mechanism. Strengthen market surveillance and safety management of sports tourism projects, and improve sports safety precautions, risk warnings, and emergency rescue systems.

(2) Increase policy support. We should make good use of the preferential policies of the country and local governments to support the development of the tourism industry and sports industry. Coordinate and strive for policies on land use, infrastructure construction, tax and fee concessions, etc., and increase support for sports tourism projects. The special funds for tourism development at all levels and the guiding funds for the sports industry will give priority support to eligible sports tourism projects, and will give a tilt to the support fund arrangement for projects with good operational efficiency and obvious demonstration actions. Responsible for grading, establish a national, provincial and municipal sports tourism project library. The “National Sports Tourism Key Project List” was compiled to give full play to the tie-making action of major sports tourism projects.

(3) Improve the investment and financing mechanism. Encourage social capital to participate in sports tourism product development and project construction in the form of investment, equity participation, holding, and mergers and acquisitions. Financial institutions are encouraged to increase financial support for sports tourism companies in accordance with the principles of risk control and business sustainability. Encourage the development of sports tourism investment project asset securitization products, and support the construction of local exploration project property rights and management rights trading platform. Actively guide sports tourism enterprises with good expected returns and high brand recognition to explore financing through relevant charging rights and operating rights. Encourage and support all kinds of capital in the society to participate in the construction of major sports venues and sports tourism projects. Strengthen cooperation with financial institutions and increase support for key sports tourism projects. Encourage social capital to establish a sports tourism industry fund in a market-oriented manner. Coordinate financial institutions to increase credit support for the export of large sports and leisure equipment, and encourage the export of sports tourism equipment.

(4) Increase publicity and promotion. Encourage and support the tourism and sports departments of various places to adopt various forms to strengthen publicity and guide the community to support the development of the sports tourism industry. Focus on fitness and leisure sports, sports events, and national sports programs, and increase the intensity of international publicity and promotion of sports tourism. Tourism and sports departments at all levels should further strengthen cooperation with the media, establish and improve a sports tourism publicity and promotion system that integrates and integrates sports, and actively promote the sports tourism marketing strategy of “regional linkage, departmental alliance, and enterprise cooperation”. Encourage all localities to focus on key sports tourism destinations, boutique sports tourism routes, sports tourism products to do overall image planning and packaging promotion, and constantly innovate sports tourism product propaganda. Adhere to specialization, marketization, internationalization and quality, and enrich the sports tourism content of China Sports Tourism Expo, China International Tourism Trade Fair, Straits Tourism Expo, China Tourism Industry Expo, China International Tourism Commodities Fair, and promote the exhibition of sports tourism industry And the level of exchange and cooperation.

(5) Standardize the market order. Establish and improve the joint supervision mechanism for the operational order of the sports tourism market, and carry out joint law enforcement and daily supervision and inspection according to law. Establish a “red and black list” of the sports tourism market, resolutely crack down on deception, coerce tourists to participate in unplanned out-of-pocket projects or compulsory shopping, and crack down on privately received high rebates. Combat counterfeit and shoddy sports tourism equipment supplies, combat sports and tourism products and illegal business practices that endanger health and lack of security, and strive to form a standardized, healthy and civilized sports tourism market environment.

(6) Establish a talent training system. Encourage and support all localities to vigorously develop sports tourism education, support qualified sports colleges and tourism colleges to set up sports tourism related majors, add sports tourism directions in tourism management majors or increase corresponding professional courses, and accelerate the cultivation of sports tourism management talents. Professional and technical personnel and service skills. Strengthen the training of sports tourism practitioners and continuously improve their professional skills and service levels. Encourage sports tourism enterprises to cooperate with sports and tourism colleges to establish a sports tourism practice training base. Incorporate sports tourism content into the guide training system. Strengthen the theoretical and practical research on the development of sports tourism industry, encourage the establishment of sports tourism expert libraries and high-skilled talent pools everywhere, and guide institutions and scientific research institutions to provide intellectual support for sports tourism.