——Linuoruite National Brand and Smart New Energy Hot Water Thermal Energy Strategy Conference was held

On January 1, 2017, Linuoruite's “National Brand and Smart New Energy Hot Water Thermal Energy Strategy Conference” was held in Jinan. The theme of this event is “Colding the National Brand to Lead the Smart Future”. Experts and scholars from the Ministry of Housing and Urban-Rural Development, CCTV, Chinese Academy of Sciences, Tsinghua University, Shanghai Jiaotong University, China Real Estate Association, China Solar Industry Alliance will cooperate with many media and 800. The remaining dealers attended the event together to witness the important moment of the “National Brand”, and shared the new “Smart New Energy Hot Water Thermal Energy Products and Solutions”.

Liu Zhifeng, Vice Minister of the Ministry of Housing and Urban Development, President of the China Real Estate Association; Director Liu Xucong, Energy Conservation Office of the Shandong Provincial Government; Deputy Director of the Housing Industrialization Promotion Center of the former Ministry of Housing and Urban Development, Chairman of the China Urban Science Research Association, Liang Xiaoqing, Shandong Provincial Think Tank Chief Economic Expert, Dean Gao Huanxi from Shandong County Economic Research Institute, Director Yin Xuedong from CCTV Advertising Center, Dr. Wang Zhifeng from Institute of Electrical Engineering of Chinese Academy of Sciences, Professor Qi Jing from Tsinghua University, Professor Wang Ruzhu from Shanghai Jiaotong University, Chairman Zhang Xiaoli of China Solar Energy Industry Alliance, China Solar Industry Alliance Secretary General Jia Tieying, Dean of the Shandong Provincial Quality Inspection Institute attended the event.

National brand leads solar thermal

On September 20, 2016, CCTV officially released the “National Brand Program”, aiming to find, nurture and shape a number of national brands that can represent China in global business competition and cultural exchanges in the next 30 years. On November 8, CCTV officially announced the list of enterprises entering the “National Brand Program”. A total of 18 companies entered the “National Brands” list. Linuo Group was selected as a “national brand” as a representative of the energy industry, and Linuoruite became The solar thermal utilization industry is the only industry leader in the “national brand”.

Legend: The launching ceremony of the Linuoruite National Brand Plan

On the day of the conference, Linuoruite's new brand image ads began to be launched during the prime time of CCTV. Relying on the new positioning of CCTV's “National Platform to Achieve National Brand”, through the integration of CCTV-1 and the news channel's gold media resources, Linuoruite as a “national brand” will realize its brand image, marketing model and product innovation. Great progress.

In the morning, at the “National Brand and Smart Hot Water Strategy Conference”, Linuoruite officially launched the “Leader Plan”. In 2017, Linuoruite will join hands with CCTV to build a national brand.

Since its inception, Linuoruite has always adhered to the "artisan spirit" to build products, pay attention to product quality, take quality control measures to achieve the "golden diamond quality warranty ten years" commitment. Through Sunshine's brand image, rich product line and humanized after-sales service, we have created a unique "Made in China".

After becoming a "national brand", Linuoruite will rely on smart products and take the lead as a stance to implement the "Made in China's manufacturing transformation to China, the transformation of China's speed to China's quality, and Chinese products." The goal of “Chinese brand transformation” further enhances the brand competitiveness and international influence of the company.

Leading Partner Partner Focus on Light and Heat "Thirteenth Five-Year"

   At the beginning of December 2016, the National Development and Reform Commission issued the “13th Five-Year Plan for Renewable Energy Development” (hereinafter referred to as “Planning”), which mentioned that we must continue to adhere to the development concept of innovation, coordination, green, openness and sharing. Accelerate technological progress and industrial upgrading in the development of scale. The goal for 2020 is to achieve a solar thermal utilization area of 800 million square meters, which means that it can replace 96 million tons of coal per year.

Specific to the application of solar water heaters, the “Planning” emphasizes the need to continue to popularize solar water heating systems in urban civil buildings and in rural areas. By 2020, the cumulative installation area of solar water heating systems will reach 450 million square meters. Through analysis and interpretation, it is not difficult to find that the renewable energy industry is currently receiving high attention from the state.

As a “national brand planning industry leader”, Linuoruite complies with national policies and market trends, and on the basis of integrating the technological advantages of the original new energy field, vigorously carries out technological innovation and upgrades existing products to a higher level. , to join more "wisdom" concept, and strive to promote the renewable energy industry in the country, occupy the commanding heights of the market, promote new intelligent solar water heater products with subversive marketing model, and let the vast number of Linuoruite partners Win the market under the trend of national policy and create a new solar wealth.

Smart products lead the future

Solar water heaters have been in the Chinese market for more than 20 years, and people's perceptions of it have gone from "unheard of" to "common household appliances". As far as the whole home appliance industry is concerned, today's users are gradually beginning to have new expectations for them. Every time they look forward to promoting a little change in home appliances, it is these accumulated expectations that make today's home appliances no longer different from the past. In the eyes of Linuoruite's product designers, the current water heater that can meet the needs of users is undoubtedly a "smart hot water product."

Legend: Su Min, General Manager of Linuoruite, delivered a keynote report on the launch of the new era of high-end smart hot water

Smart hot water products are not a new instrument for water heaters in the traditional sense, so that they have more control functions. Rather, through a set of system optimization and innovative design means, solar water heaters achieve the "smart" needs in terms of function, efficiency, safety, appearance, control, and automation. Such a solar product can be designed according to the actual situation of the user, and can be a water heater product or a solar energy solution.

At the meeting, Su Ming, the general manager of Linuoruite, officially released the “Smart Hot Water Heat” strategy for the society. He said that Linuoruite will focus on energy saving, health and comfort in the process of using solar water heaters. Diversified demand for personalized bathing, hot water for the whole house, etc., comprehensively increase the added value of products, and open a new era of smart hot water heat.

Deng CCTV, send Mercedes-Benz, Linuoruite hits hard

On January 1st, 2017, Linuoruite’s “Family Smart Energy Center” advertisement debuted at CCTV prime time, showing the convenience and warmth of Linuoruite solar products and systems for life with a warm family life scene. Comfortable and spread the image of a healthy brand that “leaks the sun to the skin”.

Su Ming, general manager of Linuoruite, said: CCTV's prime time media resources are the resources at the top of the pyramid. The national brand represents the essence of “Made in China”. Linuoruite can become a national brand and cooperate with CCTV, which is undoubtedly the realization of the brand. The most effective way to upgrade your image.

In addition, on the 1st day of the awards ceremony of outstanding distributors of Renault, the three distributors from Renqiu, Hebei, Jining, Shandong and Hangzhou, Zhejiang, won the 2016 “Brand Contribution Award” for their outstanding performance in the past year. "Everyone gets a Mercedes smrat car as a reward." In addition, 36 dealers with outstanding performance in the market received the reward for 2017 travel abroad.

The dealers have always been an important channel resource for the development of Linuorui. In the more than 700 dealers participating in the “National Brand and Smart New Energy Hot Water Thermal Energy Strategy Conference”, there are many followers The solar industry has been loyal to more than ten years of loyal partners, and there are more new fighters who have just joined the new energy industry. They are constantly exploring new markets and making positive contributions to the brand spread of Linuoruite throughout the country. contribution.

In the process of "Made in China" to "Created in China", what really "touches the hearts of the people" is not the price, but the value. The value of “Created in China” is an unparalleled user experience, and the national brand is the carrier that can create this value. In 2017, Linuoruite became a “national brand”, which is undoubtedly a proud thing in the solar thermal utilization industry.

Next, Linuoruite will give full play to the role of the industry leader, create a product integrating wisdom, sunshine and technology with ingenuity, and help the healthy transformation of the solar thermal utilization industry with innovation, and achieve the internationalization created by China with strategic achievements. Brands, with the power of new energy, help the "Ecological Chinese Dream" to be realized as soon as possible.